Sennheiser now owned by Sonova! Know what happens next for this audio brand

Sennheiser Shopper Trade is now part of the Sonova Preserving AG team. Know what are the long run plans of the brand.

Sennheiser has modified its possession! The preferred audio brand from Germany is now formally part of the Sonova Preserving AG team. The announcement got here on the Sennheiser Shopper Innovation press tournament, by which the trade in possession was once made public. For Sennheiser fanatics, this large information however in accordance with the present plans, it sort of feels not anything primary would trade for long-time fanatics of the brand. As a part of the brand new deal, Sonova features the license to make use of the Sennheiser brand identify for its merchandise. 

In an authentic press observe, Sennheiser says that it’s going to proceed offering customers with the answers to immersive audio reports with top class headphones and AMBEO Soundbars, or even speech-enhanced hearables.

 “Sennheiser and Sonova share many values and will leverage various complementary strengths,” says Martin Grieder, Sonova GVP Shopper Listening to. “Both brands have a passion and dedication to high-quality audio with innovation at the heart of the business,” he added. 

Sennheiser is now a part of Sonova

As a part of the deal, Sennheiser and Sonova will perform underneath the Sennheiser brand umbrella, as a long-term licensing settlement has bene given to Sonova for the usage of the Sennheiser brand. The brand will proceed to perform in the preferred audio segments of headphones. The focal point will probably be on Hello-Fi sound high quality, dressed in convenience, lengthy battery lifestyles, noise aid, and enhanced listening to. 

Instead of headphones, the brand new challenge will proceed to concentrate on audiophile earphones, enhanced listening to, and soundbars as a part of its 4 key product segments. Sonova has already introduced a few new cutting edge audio merchandise coming to marketplace later this 12 months in all of the above-mentioned classes.

Sennheiser fanatics will probably be satisfied to grasp that there are plans to convey new merchandise to the corporate’s flagship MOMENTUM vary. Sonova has additionally doubled investments into audiophile grade headphones. Sonova says that the top class headphone marketplace is valued at round USD 20 billion and is simplest anticipated to develop as much as USD 60 billion over the next seven years.

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