Rebel Foods to invest more in food services brands as part of expansion plans: Report



Web eating place corporate Rebel Foods, which runs cloud-based kitchen brands like Faasos, Ovenstory Pizza, Mandarin Oak, Behrouz Biryani and Slay Espresso, has printed information about its expansion plans. The corporate plans to invest in more homegrown food services to amplify its community of supply kitchens. Raghav Joshi, co-founder of Rebel Foods mentioned in an unique interview to Mint, mentioned that the organisation is making plans to invest in a model that specialises in north Indian delicacies.

Previous this yr, Rebel Foods had introduced that it might invest $150 million to achieve and scale food brands in each India and out of the country.

Funding main points:

Speaking in regards to the funding announcement, Joshi mentioned that his corporate isn’t in a hurry to spend $150 million and can search for brands that can have compatibility in with its skill and want to scale. “Investment is an outcome of various things, including customer experience, scalability, promoter vision, fit with the Rebel OS,” Joshi stated, including that it would take time.

“Our investment thesis is that there are certain categories where we are strong; for example, biryani is a category where Behrouz and Biryani Blues are there. Then there are certain categories where we are not present,” Raghav Joshi asserted. He additionally indexed out the spaces the place Rebel Foods didn’t have a presence- Indian goodies as neatly as north Indian and south Indian cuisines. “We have to be present in all the major categories where customers order in from,” the co-founder stated.

Rebel Foods has been increasing its presence around the nation over the last few years. The corporate has spread out cloud kitchens in 80 towns in the previous two years. Ahead of the pandemic, it had a presence in simplest 35 towns. In April, it purchased a majority stake in luxurious chocolate model Smoor. The corporate additionally has a minority stake in Biryani Blues and Hyderabad-based QSR chain Zomoz. Rebel Foods additionally has a stake in espresso startup-brand Slay.

The corporate counts Sequoia Capital India, Goldman Sachs and Qatar Funding Authority amongst its backers. As consistent with experiences, Rebel Foods plans to amplify to 100 towns via the tip of 2023 and build up its world achieve.

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